Running PPC (paid per click) ads can be a very profitable way of advertising. However, it all depends on the effectiveness of the displayed text. The main tips for creating Google Ads text are to prioritize copywriting techniques, but this technique is not as easy as it looks.
Digital advertising services such as Google ads usually give you a limit on the word fields that can be filled. So, even if it’s limited, you have to be able to make people who see it interested with these short sentences.
Unfortunately, there are no formulas and theories that can ensure that your writing on Google Ads will definitely be interesting. However, there are still some proven best practices that you can follow to create compelling and effective copywriting. Want to know what are the tips for creating attractive and effective Google Ads text? Let’s see in full in this article!
- Know What Your Target Customers Want
Most businesses execute text ads by talking about their own advantages. This is actually natural, but not quite an effective way of marketing a business through text ads like Google ads.
Instead, it’s better to find out what your target customers want. Customers are looking for something because they need something, not because they want to find out the profile and strengths of your business.
So, the best way to get their attention is to create ad words that show that you understand what the customer wants, and are able to meet their needs. Therefore, before writing Google ads text sentences, put yourself in the customer’s shoes.
Think about what problems customers face that they need your business as a solution and answer to these problems. After that, then create your ad text by prioritizing a focus on the needs and behavior of target customers.
- Take advantage of the emotional side of your target customers
A bad, boring Google ad is really easy to forget. Why put ads if no one ever felt interested or triggered to click on your ad?
Fortunately, you can avoid boring ads by choosing the words to be used carefully. Make an effort to make your potential customers feel something when reading a published ad. Supposedly, if you already know what your target customers want, this is not a difficult thing.
You can take advantage of both positive and negative emotions to trigger action from potential customers. Although, in fact, when you take advantage of negative emotions, it provides a better stimulant than positive emotions. So, sentence ads that can arouse anger, worry, or anxiety are not the wrong choice.
However, positive emotions can also provide great action stimulants. You can try to take advantage of advertisements that inspire positive emotions such as arouse hope, create relief, or create feelings of happiness.
- Use the column provided as much as possible
Google ads provides its users with fields that can be filled with a title of up to 30 characters. Not only that, there is also a title description column that you can fill up to 80 characters.
If you want to have a strong ad that attracts attention, at least fill this available column by entering information as compact and clear as possible. The title and description should describe what your prospective customer needs and wants.
Also, don’t forget about existing ad URLs and extensions. Make sure the URL that you display contains the keywords you want to highlight. This is a smart move that can help you compete well on the ad page.
- Use Creative and Characteristic Call to Action Sentences
Phrases like “Contact now” or “Visit us” don’t seem very appealing now. Try using call to action sentences that spark a sense of urgency from the prospect.
Instead of using clichés, come up with sentences that match the needs and desires of your prospective customers. You already know what they want beforehand, so make their wish the highlight of the call to action you create.
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