Which Google ads vs Facebook ads is more effective? In online advertising with paid clicks, google ads and facebook ads are kings that compete with each other. Both can be effective media in online marketing for businesses.
However, both have some fairly basic and significant differences. The difference between these two things can be a consideration for choosing which one your business needs more between Google ads vs Facebook ads. To compare, consider the differences between these two things in the following article!
Difference between Google Ads vs Facebook Ads
Basically, these two things are both advertising platforms that are operated with payments based on the number of clicks. Both of them both need to set up a budget at the beginning, the amount depends on the budget you want to install for the ad.
Then, for other things, there are big differences between the two, namely:
- How it works
Facebook ads are an advertising platform that is able to reach audiences based on demographic information, location, habits, and interests. Meanwhile, Google ads is a way to display ads on search pages according to relevant keywords searched by the audience.
- Excellence
Facebook ads increase audience awareness of your business and are able to reach potential customers effectively. Then, Google ads are different from Facebook ads in its superiority because its main purpose is to be able to reach people who are ready to buy or people who know what they are looking for.
- Reach
Facebook ads certainly have the potential to reach Facebook users and access accounts, while Google Ads focuses more on reaching audiences who are looking for specific keywords and phrases on Google search pages.
- Content Ads
On Facebook, you can post ads that contain visual content such as images and videos that are interesting for the audience to see and share. Then, for google ads, you will only need interesting and unique words to attract the attention of your audience.
- Measure of Success
Success or failure of Facebook ads can be measured through the number of likes, shares, and comments that the ad impressions get. Not so with Google ads, which measure success based on the number of clicks, percentage of CTR (Click Through Rates), and number of sales.
So which one is better Google Ads vs Facebook Ads?
In determining which is the best advertising platform for your business, you need to consider what goals you want to achieve. If the goal is to focus on getting sales to increase as quickly as possible, then the answer is Google ads. However, if what you are after is brand recognition or a wider audience reach, then Facebook ads is the solution.
Not only that, you also need to consider your potential client’s industry. For businesses that implement B2B and B2C, using google ads will have a better impact and a higher chance of success. However, a business with a B2C concept is also good if you use Facebook ads, especially B2C businesses that sell expensive items.
Also consider the issue of budget and the level of technical skills of your business. In some highly competitive industries, you need to know that Google ads will take up a lot of budget to invest. However, if you want to create ads on Facebook ads, you need to make sure that the content of your ad is interesting and unique so that it can better reach your audience.
Both google ads and facebook ads are both good choices for marketing your business online. Both of them are equally beneficial if you can use them properly and effectively. Most importantly from using paid click-based online advertising, you need to track and check the results.
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